When creating a website for your business, it’s important to understand how bad design affects your users’ experience and, therefore, your credibility.

Although your business might be rock-solid in reality, having a poorly designed website can give users the perception that your brand is low-quality or not trustworthy. When someone visits your website, they seek affirmation that you’re credible and an expert in your field. And when the web page design that is the face of your business does not reflect this image, you could be losing out on sales and damage your brand’s reputation.

We discuss what poor website design looks like, why it matters, and how to avoid it.